Immersive Space Programme
Augmented Reality Experiences


iSPARX - the Immersive Space Programme is changing the way we interact with the world. Turn everyday objects, images, & places into new opportunities for engagement through striking augmented reality experiences

The Immersive Space Programme's platform iSPARX - includes a powerful drag-&-drop web studio that enables anyone to easily create, manage & track augmented reality experiences


case studies : sports, entertainment & arts...



• premium projects involving visualisation of statistics, augmented reality & location services with sports specialist ARIVAL



• with New York & London based agency Two Goats Immersive on exclusive broadcast & engaging augmented reality projects



• award winning exhibition, event & installation content with Te PapaPataka Gallery & The Performance Arcade



augmented reality
tracking features


image tracking

Content may be accessed through image tracking - graphic targets.
To apply image tracking, use the iSPARX business card or download & print the image from the link below...


flat plane tracking

Direct your phone camera around your chosen flat surface until the surface graphic appears.
Tap on the screen to place the content onto your chosen surface.

Flat plane tracking is only available on later model & enabled devices.


cylinder tracking

Content may also be accessed through cylindrical tracking.
To apply cylindrical tracking, use selected drink cans & bottles or use the 3D images in the features section...


"There is no unique picture of reality"


Stephen Hawking