J-Lo & iSPARX #Billboards2018

iSPARX work with Two Goats Immersive - New York & London on the Telemundo Billboard Latin Music Awards in Las Vegas...

iSPARX work with Two Goats to deliver AR element to Telemundo Billboards 2018... Immersive Space Programme Two Goats strive to bring value to their clients through immersive media content. The challenge from Telemundo, was to engage new and existing audiences of the live broadcast to the most prestigious awards show in the Latin music world, the 2018 Latin Billboard Music Awards. Celebrating 20 years of uninterrupted live broadcast on Telemundo, and for the first time, from the Mandalay Bay in Las Vegas. Two Goats designed, developed and integrated "Experiencia VIP," an Augmented Reality (AR) experience. The idea, viewers with the new Telemundo Mas app, could enjoy an exclusive VIP experience as they watch the coveted awards show, by pointing their phone at the TV screen they were able to collect special celebrity items, and at the end were rewarded with exclusive AR video content. Immersive Space Programme developed & delivered the AR element exclusively for Two Goats Immersive in iOS & Android with full integration to the Telemundo App. The result, 17% increase in app activity.
 

For the first time, Telemundo introduced "Experiencia VIP," an Augmented Reality (AR) experience at the 2018 Latin Billboard Music Awards. Viewers with the new Telemundo Mas app, which launched for mobile devices, had an exclusive VIP experience as they watch the coveted awards show, collect special celebrity items, and were rewarded with exclusive AR video content.

< see the full article here >

The Billboard Latin Music Awards was live to air on Thursday, April 26 at 8 pm from the Mandalay Bay.

READ MORE

Jennifer Lopez joined the 2018 Billboard Latin Music Awards with a “special performance,” Telemundo announced (April 19).

Lopez, who is in the middle of her All I Have Las Vegas residency at Planet Hollywood, performed a global premiere during the award show, which this year celebrates its 20th anniversary on the Telemundo network.

J Balvin, Shakira, Luis Fonsi, Daddy Yankee, Ozuna & Maluma Lead 2018 Billboard Latin Music Awards Finalists

Lopez joined a roster of stars that includes Bad BunnyBecky GCalibre 50Cardi BChayanneChristian NodalCNCODaddy YankeeDavid BisbalDe La GhettoFarrukoJ BalvinKarol GLuis FonsiMalumaNatti NatashaNicky JamOzunaPaty CantuQuavoReikRicky MartinSebastian YantraSofia ReyesVictor ManuelleWisin, and Yandel.  Latin rock stars Maná also performed and received Billboard’s Lifetime Achievement Award. 

The Billboard Latin Music Awards are the culmination of the Billboard Latin Music Conference, which takes place April 23-26 at The Venetian in Las Vegas. The conference features panel and Q&A sessions with stars like Maluma, Ozuna, Bad Bunny, Maná, PitbullChristian Nodal and Steve Aoki.