a case study

iSPARX build the EY BP BEEP AT App as a POC.

[ client / stake holders : BP London/Global; BP Australia; EY-Seren London/San Francisco; Two Goats New York; iSPARX/Plan BETA Wellington ]

iSPARX was provided a short brief - retail, AR engagement (“probably 200 retail locations - tops!”). To our surprise the brief was a POC for BP with consideration for scale & installation of the BP Global network & 18,500 outlets… with 6 weeks to deliver a POC functional App tested at a location - Melbourne; 3 x 2 week sprints; 2 sets of International flights with an entourage of 12 (4 x iSPARX, 2 x Two Goats, 2 x EY & 2 key BP contacts);

Initial issues with Customs & freight issues & critical design considerations caused cost & delay in development time with the first sprint - 2 weeks lost; we were left with 4 weeks to test, build & deliver. iSPARX consolidated & isolated our development & design schedule, implementing demanding schedules involving 100 hour weeks for the 5 person iSPARX development team.

iSPARX provided a solution that used advanced location & AR methods to create an engaging user experience.


BEEP Location

BP Connect Bayside Gateway
Brighton East cnr Nepean Hwy and North Rd Brighton East VIC 3187

Located in Brighton Melbourne on the Nepean Highway, near St Kilda & on a busy industrial thoroughfare... adjacent to McDonalds & KFC…

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  • recent refurbishment & refit.

 
 

 BEEP flow & UI/UX

 
 

INTERNAL USERFLOW

WIREFRAME

BEEP look & feel…

BP branding featuring Orby…

 
 
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80’s style neon - Synth Wave…

Synthwave / Retrowave / Outrun

Synthwave / Retrowave / Outrun

These terms refer refer to a style of media (visual & audio) derived from a range of 80’s sources - miami vice with it’s cars suits and sunsets, and arcade games with their wireframe aesthetic and high contrast colours, with plenty of pop culture layered on top for effect.

A style that began during the 80’s ala Tron, Back to the Future, Terminator, Akira, and Blade Runner, it has come back into vogue in the last several years. Tron and Blade Runner have since had sequels that doubled down on these tones, the game and music industries have the style plenty (Far Cry Blood Dragon is a great example). Ready Player One most recently touched on the style in the movie industry, with the 80’s pop culture references and 80’s era tech aspirations, a common feature of synthwave and similar styles.


While these movies were all dystopian to some degree, Synthwave itself need not be. Use of two-tone color palettes in tandem with high contrast Neon & Chrome effects and dark backgrounds define the colors of the style, while use of low poly and wireframe geometric forms typically define the visual elements.

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Characters for BEEP

We’re exploring the options for animated characters & environments for BEEP project - EY with Two Goats development…

Initial thoughts are to keep the options simple & easy to rig. This due to the time & budget constraints of the project from a brief that allows 6 weeks in 3 sprints, potentially requires several games which will also require animation & to alleviate issues of script & production. However the options are still rather compelling as the basis of a host & story guide in the game. A robot who has no moving mouth (a flashing light maybe) would be far easier to rig & animate than a fully jaw moving character.

 

Furthermore, if we need to develop a character around a licensed character we’d need to consider brand requirements & a minimum quality of movement…

Objects are not difficult - we can source objects like cars & craft, buildings & even maps easily…

 

We can source 3D maps & builds for specific requirements - here’s Melbourne City, the Melbourne Grand Prix track & Melbourne Open…

We should also consider we can source photorealistic 3D models & rigged animated models from photogrammetry.

All these options are in our scope as limited numbers & at basic levels of delivery.



11.11



iSPARX team for Two Goats:

ex NZ

Finn Beattie
DEVELOPER / MANAGER
+64 27 357 5109
finn@twogoats.us
PP# NZL LM164848

James Norling
LEAD DEVELOPER
+64 21 086 46436
james@twogoats.us
PP# NZL LL186851

ex AU

Marcus Milne
MODELLER / DEVELOPER
+61 421 691 332



GROUND TRANSPORT:

rental car TBC

(Marcus Milne AU drivers licence)

ACCOMMODATIONS:

N/A

- team are returning same day

PLACES OF INTEREST


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02.12



iSPARX team for Two Goats:

ex NZ

Joff Rae
PRODUCER DEV INNOVATION LAB
+64 22 3783253
joff@twogoats.us

Audrey Holyoake
PROD ASST / DESIGNER
+64 22 468 4465

Finn Beattie DEVELOPER / MANAGER
+64 27 357 5109
finn@twogoats.us
PP# NZL LM164848

James Norling LEAD DEVELOPER
+64 21 086 46436
james@twogoats.us
PP# NZL LL186851

ex AU

Marcus Milne
MODELLER / DEVELOPER
+61 421 691 332





GROUND TRANSPORT:

rental car TBC

*(Marcus Milne AU DL; Audrey Holyoake NZ DL)

ACCOMMODATIONS:

2/12 to 7/12 Hotel: Airbnb, Docklands

Location: 68 Geographe Street VIC Docklands 3008 Australia

Notes: Confirmation Code: HMJZE4BHH8



PLACES OF INTEREST



BP Bayside

BP, North Road, Brighton East VIC, Australia

 

BP Australia

Bourke Street, Docklands VIC, Australia

 

APARTMENT

68 Geographe St, Docklands VIC 3008, Australia

 

Melbourne Airport

Departure Dr, Melbourne Airport VIC 3045, Australia

 

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