Magnify World conference announced for Melbourne

iSPARX is looking forward to supporting this event...

"We've had a lot to do with Magnify - since it's inception" says Joff Rae, iSPARX Producer "we are looking forward to the expo in Melbourne - especially with the opportunity to spend some time with our new project clients in Australia..."

Melbourne to host Magnify World Expo 2018

By cim  /  February 28, 2018  /  Melbourne to host Magnify World Expo 2018

The annual Magnify World Expo and Business Summit is heading to Melbourne for the first time, as the flagship event of the Victorian Government Digital Innovation Festival.


Magnify World Expo will be held over the first two days of the festival from August 24–25, which brings together the best augmented and virtual reality entrepreneurs and industry.

Held at Melbourne Convention and Exhibition Centre, the event offers interactive workshops, panel discussions and demonstrations.

Karen Bolinger, Melbourne Convention Bureau CEO, said it recognised that this event would fit within the digital innovation strategy for the Victorian Government.

“VR and AR is being integrated in consumers everyday lives, in unique and unexpected ways across multiple industries,” she said. “Victoria is renowned as an innovative and creative state, with a local community of talent who are pushing the boundaries in what VR and AR can achieve.

“This is the second year in a row MCB has secured the flagship event for the Digital Innovation Festival and part of our ongoing strategy is to secure events that bolster the Government’s festival program.”


Minister for Innovation and the Digital Economy Philip Dalidakis said hosting Magnify World Expo in Victoria will help attract the world’s best and brightest tech leaders and connect them with Victorian companies and entrepreneurs at this year’s Digital Innovation Festival.

“Our reputation as a global tech hub is growing and some of the biggest and brightest global companies including Alibaba, Dialog, Square and Cybergym have recently established regional headquarters in Victoria,” he said.

The event is anticipated to deliver over 700 delegates. The first day of the summit will feature leading international and local speakers from across film and television, advertising, branding, artificial intelligence and gaming. The second day is open to the public to experience never seen before AR/VR technologies from an array of local and global companies.