The challenge from Telemundo was to engage new and existing audiences of the live broadcast to the most prestigious awards show in the Latin music world, the 2018 Latin Billboard Music Awards.
Celebrating 20 years of uninterrupted live broadcast on Telemundo, and for the first time, from the Mandalay Bay in Las Vegas. Two Goats designed, developed and integrated "Experiencia VIP," an Augmented Reality (AR) experience. The idea, viewers with the new Telemundo Mas app, could enjoy an exclusive VIP experience as they watch the coveted awards show, by pointing their phone at the TV screen they were able to collect special celebrity items, and at the end were rewarded with exclusive AR video content.
Immersive Space Programme developed & delivered the AR element exclusively for Two Goats Immersive in iOS & Android with full integration to the Telemundo App. The result, 17% increase in app activity.